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BUS 324 Social Media Marketing
Liberal Arts Program
Aix-en-Provence, France
Dates: 6/4/16 - 7/17/16
BUS 324 Social Media Marketing
OVERVIEW
CEA CAPA Partner Institution: IAU
Location: Aix-en-Provence, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 324
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Social marketing strategies, e-commerce, and web-based media provide immediate global reach for brands. The course explores how the changing face of fashion is meeting the instant demand and evolving culture as social commerce.