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Marketing Management
International Relations & Business Program
San Jose, Costa Rica
Dates: 9/7/18 - 12/22/18
Marketing Management
OVERVIEW
CEA CAPA Partner Institution: Universidad Latinoamericana de Ciencia y Tecnología
Location: San José, Costa Rica
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Principles of Marketing
DESCRIPTION
The course ease students to advanced marketing environments scenarios, where they craft and deploy the best marketing campaign for a product given their constraints.
The concepts and skills you will learn in this class will allow you among others to:
- Choose the most appropriate marketing mix
- Select a market based on esencial KPIs such as ROI and profitability, market share, market penetration rate, etc
- Manage and save a failing marketing plan
- Increase the effect of the marketing plan by using specific analytical online tools
The concepts and skills you will learn in this class will allow you among others to:
- Choose the most appropriate marketing mix
- Select a market based on esencial KPIs such as ROI and profitability, market share, market penetration rate, etc
- Manage and save a failing marketing plan
- Increase the effect of the marketing plan by using specific analytical online tools