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Marketing and International Business Development

International Business - Novancia Program
Paris, France

Dates: 8/28/17 - 12/23/17

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International Business - Novancia
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Marketing and International Business Development

Marketing and International Business Development Course Overview

OVERVIEW

CEA CAPA Partner Institution: Novancia Business School - Paris
Location: Paris, France
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 30

DESCRIPTION

The internationalization of firms, part of the general trend of company globalization, is a powerful, unavoidable and complex contemporary phenomenon affecting States, communities and societies. Objectives of this course are to familiarize students with the context of internationalization, the reasons which prompt enterprises to implant abroad and the modes by which this is done.

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