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Visual Merchandising International Business Program Fall 2022 Semester - Early Start - Paris

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Visual Merchandising

Visual Merchandising Course Overview


CEA Partner Institution: CEA Paris Center
Location: Paris, France
Primary Subject Area: Fashion Merchandising
Instruction in: English
Course Code: FM269CDG
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 45


At the intersection of product design display and customer experience, visual merchandising is an essential element of fashion retail marketing. The informed visual merchandiser will understand how a customer reasons and makes purchasing decisions. The successful visual merchandiser turns that customer into a consumer using appropriate layout strategies, diverse vending options, and various display methods from proper lighting to props, mannequins, fixtures, and other tools of the trade.

This course introduces students to the display, theories, and processes of visual merchandising presentation in retail, showroom, and other fashion settings. After situating merchandising in the historical record, this course will cover topics such as customer behavior, environment, and brand collection and rely on frequent, student analyses of stores & boutiques in the urban environment to illustrate how merchandising theory is applied in a retail environment. Later in the course, while studying the window, the entrance, and colors, students will apply their new merchandising techniques to actual products.

This course prepares the student with the knowledge from both classic and modern approaches and necessary skills that may be used to attract the consumer's eye and interest.

*This course is currently pending approval from the University of New Haven

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