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INT 341 Luxury Marketing Strategy
International Business Program
Paris, France
Dates: 8/11/22 - 12/17/22
INT 341 Luxury Marketing Strategy
OVERVIEW
CEA CAPA Partner Institution: ESSCA École de Management - Paris
Location: ,
Primary Subject Area: Marketing
Instruction in: English
Course Code: INT 341
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The course enables students to understand the key concepts of luxury, explore luxury market dynamics, apply the principles of luxury marketing strategy and luxury brand management, explain the specific nature of the luxury marketing mix, and discuss the diversity of luxury brand strategies through case studies on French luxury brands with a specific focus on luxury fashion and luxury fragrance brands.