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INT 341 Luxury Marketing Strategy International Business Program Fall 2022 Semester - Early Start - Paris

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INT 341 Luxury Marketing Strategy

INT 341 Luxury Marketing Strategy Course Overview

OVERVIEW

CEA Partner Institution: ESSCA École de Management - Paris
Location: ,
Primary Subject Area: Marketing
Instruction in: English
Course Code: INT 341
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

The course enables students to understand the key concepts of luxury, explore luxury market dynamics, apply the principles of luxury marketing strategy and luxury brand management, explain the specific nature of the luxury marketing mix, and discuss the diversity of luxury brand strategies through case studies on French luxury brands with a specific focus on luxury fashion and luxury fragrance brands.

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