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MKG 353 The Various Types of Marketing
International Business Program
Paris, France
Dates: 8/8/19 - 12/21/19
MKG 353 The Various Types of Marketing
OVERVIEW
CEA CAPA Partner Institution: ESSCA École de Management - Paris
Location: ,
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The objective of this module is to explain the diversity in the fields of application for marketing and its sector-based specificities. It provides the principal concepts allowing students to use their marketing knowledge regardless of the type of company they may join. The module also offers keys to a marketing-based understanding of an ever-changing professional environment, with consummer law.