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MKG 353 The Various Types of Marketing International Business Program Fall 2018 Semester - Paris

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MKG 353 The Various Types of Marketing

MKG 353 The Various Types of Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: ESSCA École de Management - Paris
Location: ,
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

The objective of this module is to explain the diversity in the fields of application for marketing and its sector-based specificities. It provides the principal concepts allowing students to use their marketing knowledge regardless of the type of company they may join. The module also offers keys to a marketing-based understanding of an ever-changing professional environment, with consummer law.

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