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International Business
Fall 2020 Semester Prague

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Course Overview

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MKT 368 Public Relations

MKT 368 Public Relations Course Overview

OVERVIEW

CEA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Marketing
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: MKT 248 Introduction to Marketing

DESCRIPTION

Upon successful completion of this course, students will have a basic understanding of the purpose, principles, and practice of Public Relations (PR) both as an independent discipline and as an integrated part of the complete marketing mix. A contemporary overview of Public Relations concepts as well as local and international business environments will be assessed using practical case studies. It will be emphasized that each student has and will come into contact with Public Relations techniques throughout his or her life and that understanding this field will be to one's benefit even though he or she may not use it directly in his or her field of work. Student will create a real PR Campaign proposal for an existing organization to further enhance their knowledge of this field. A wide variety of public relations techniques and operating areas are examined including Media Relations, International PR, the PR practitioner's role, Content Marketing and Corporate Social Responsibility (CSR), for example.

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