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Marketing Applications: International Marketing, Marketing in the European Union and Tourism Marketing
International Business Program
Alicante, Spain
Dates: 6/25/16 - 7/23/16
Marketing Applications: International Marketing, Marketing in the European Union and Tourism Marketing
OVERVIEW
CEA CAPA Partner Institution: University of Alicante
Location: Alicante, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2.5
Contact Hours: 38
DESCRIPTION
This course examines three relevant applications of Marketing principles:
1) Tourism Marketing, which focuses on the tourism marketing and its singular traits, explores the tourism marketing strategies that will have an impact on the future of the industry, and provides a local and global perspective on tourism marketing issues.
2) EU Marketing, where a global overview of European Marketing is provided, with European marketing strategies, understanding how the consumer mind works in a global market like Europe.
3) International marketing and its application to international business. For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. These and other issues affecting the world economy, trade, markets, and competition will be discussed.
1) Tourism Marketing, which focuses on the tourism marketing and its singular traits, explores the tourism marketing strategies that will have an impact on the future of the industry, and provides a local and global perspective on tourism marketing issues.
2) EU Marketing, where a global overview of European Marketing is provided, with European marketing strategies, understanding how the consumer mind works in a global market like Europe.
3) International marketing and its application to international business. For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. These and other issues affecting the world economy, trade, markets, and competition will be discussed.