Consumer Behavior

International Business Program
Barcelona, Spain

Dates: 1/8/25 - 4/26/25

International Business

Consumer Behavior

Consumer Behavior Course Overview

OVERVIEW

CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT310BCN
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Prior to enrollment, this course requires you to have completed an introductory course in Marketing.

DESCRIPTION

In this course students will learn why consumers behave the way they do, how environmental forces influence and shape our behavior, and the practical marketing implications of that behavior. Topics will include consumer behavior decision making and the effects that internal influences (motivation, perception, affect, personality, lifestyles, and values) and external influences (culture, family, social class, competition, group influences and social media) have in that decision making process.


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