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Managing Services International Business Program Spring 2021 Semester CEA & UAB Hybrid - Barcelona

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Managing Services

Managing Services Course Overview

OVERVIEW

CEA Partner Institution: Universitat Autònoma de Barcelona
Location: Barcelona, Spain
Primary Subject Area: Business
Instruction in: English
Course Code: BUS300UAB
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

The service business industry has positioned itself like one of the main economic engines of the first world countries (mainly in Europe and the US). Due to this fact, it is really important analyse deeply the drivers that impact in the service business. This course presents a deep analysis in terms of interrelations which exist between marketing processes, operations, logistics and human resources in the services industry. The course will analyse many differences in the concept of efficiency, quality, personal touch and other variables between the US, Europe and Asia. The international perspective will evaluate the most important issues to take into account in the services industry in different countries and clusters.

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