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Search Engine Optimisation (SEO)
International Business Program
Barcelona, Spain
Dates: 8/31/23 - 12/16/23
Search Engine Optimisation (SEO)
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32
DESCRIPTION
Search Engine Optimisation (SEO): the process of increasing the quality and quantity of organic traffic towards a website by increasing its visibility. SEO and digital marketing campaigns. Capturing online users by means of keywords to meet business objectives, create potential customers, manage online reputation, etc.