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Industrial and Services Marketing

International Business Program
Barcelona, Spain

Dates: 8/31/23 - 12/16/23

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International Business
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Industrial and Services Marketing

Industrial and Services Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32
Prerequisites: Business organization. Marketing. 300-level course

DESCRIPTION

Industrial and service companies. Fundamental characteristics. Industrial markets. Designing service operations. Client and service providers' relations. Managing quality in services and industry.