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Public Relations and Consumer Relations Management International Business Program 2019/2020 Year CEA & UPF Hybrid - Barcelona

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Public Relations and Consumer Relations Management

Public Relations and Consumer Relations Management Course Overview

OVERVIEW

CEA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Business
Instruction in: English
Course Details: Level 200
Recommended Semester Credits: 2
Contact Hours: 32
Prerequisites: Marketing. 300-level course

DESCRIPTION

Communication and public relations with consumers. Managing consumer recruitment, retention and reactivation.

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