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Digital Marketing International Business Program Spring 2020 Semester - Dublin

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Digital Marketing

Digital Marketing Course Overview


CEA CAPA Partner Institution: International School of Business
Location: Dublin, Ireland
Primary Subject Area: Marketing
Other Subject Area: Communication
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45


The aim of this module is to give international learners the knowledge and understanding of the role and function of digital marketing in the Irish market and the tools to plan, analyse and evaluate a digital marketing campaign.

On successful completion of this module learners should be able to:
1. Describe the Irish Digital Marketing landscape and its future trends.
2. Identify the theories, roles and functions of the main digital channels and social media.
3. Recognise the importance and features of digital marketing in the context of the wider marketing communications function.
4. Discuss the relationship between digital marketing and consumer trends in behaviour & media usage.
5. Explain how the main theories, concepts, techniques and applications of digital marketing can be effectively developed to plan and implement a digital marketing strategy in the Irish market.

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