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Event Management
OVERVIEW
CEA CAPA Partner Institution: International School of Business
Location: Dublin, Ireland
Primary Subject Area: Business
Other Subject Area: Management
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The aim of this module is to familiarize international learners with the theory, principles and practices of event management in Ireland.
On successful completion of this module learners should be able to:
1. Describe the events environment including categories of events, their origins and development and their relationship with, and impact on stakeholders.
2. Discuss the key phases, stages and elements of the event planning and management process from feasibility study to post event evaluation.
3. Prepare a selection of event related documents including event plan(s), post event reports and event proposals.
4. Communicate a proposed commercial and creative strategy for the planning and execution of an industry based event.
On successful completion of this module learners should be able to:
1. Describe the events environment including categories of events, their origins and development and their relationship with, and impact on stakeholders.
2. Discuss the key phases, stages and elements of the event planning and management process from feasibility study to post event evaluation.
3. Prepare a selection of event related documents including event plan(s), post event reports and event proposals.
4. Communicate a proposed commercial and creative strategy for the planning and execution of an industry based event.
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