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Marketing Communications
OVERVIEW
CEA CAPA Partner Institution: International School of Business
Location: Dublin, Ireland
Primary Subject Area: Marketing
Other Subject Area: Communication
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The aim of this course is to enable international learners to apply a broad understanding of the theory and practice of marketing communications to a foreign workplace environment.
On successful completion of this module learners should be able to:
1. Explain the principles of marketing and the role and applications of communications in the marketing mix
2. Identify key components of the marketing communications planning process
3. Explain the role and key features of different marketing communications methods
4. Interpret research data and seek out communications solutions to achieve objectives
5. Create a marketing communications plan using an appropriate framework and satisfying a set of communications objectives
6. Demonstrate skills in conceptual analysis and presentation through participation in a group project
On successful completion of this module learners should be able to:
1. Explain the principles of marketing and the role and applications of communications in the marketing mix
2. Identify key components of the marketing communications planning process
3. Explain the role and key features of different marketing communications methods
4. Interpret research data and seek out communications solutions to achieve objectives
5. Create a marketing communications plan using an appropriate framework and satisfying a set of communications objectives
6. Demonstrate skills in conceptual analysis and presentation through participation in a group project
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