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Introduction to Global Strategy International Business Program Fall 2024 Semester - French Alps: Grenoble

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Introduction to Global Strategy

Introduction to Global Strategy Course Overview


CEA CAPA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Business
Other Subject Area: Global Studies
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2.5
Contact Hours: 30


This unit examines the development and implementation of strategies in organisations. A variety of frameworks and techniques that support the strategic management process are introduced.

Strategic Positioning
- Introduction and overview of strategy and strategic management
- Environmental analysis: macro (far) and micro (market & industry) environment
- Strategic capability & purpose: Internal analysis for core competence

Strategic Formulation & Planning
- Strategic decisions and choices
- Strategic assessment & evaluation
- International strategy

Strategic Implementation
- Structure and resources
- Culture, leadership and change management

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