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Social Media Marketing
International Business Program
French Alps: Grenoble, France
Dates: 9/6/17 - 4/28/18
Social Media Marketing
OVERVIEW
CEA CAPA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 2.5
Contact Hours: 30
DESCRIPTION
Social media have known an exponential growth over the last decade. They became essential tools for many companies to connect with their customers & prospects but also to build loyalty, reinforce the brand image and increase turnover. More and more (e-) marketers are aware of their significance in the customer relationship management but one of the key issues is how to integrate them properly in the marketing strategy? Facebook, LinkedIn, Twitter and many others social media names sound familiar to us as users but how can we benefit from them in a business related context?