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Experiential Learning Opportunities
Culture and Business: Spain's Top Brands
Interdisciplinary Studies Program
Barcelona, Spain
Dates: 9/3/25 - 12/20/25
Culture and Business: Spain's Top Brands
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Communication
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The course's goal is a descriptive and critical reflection on the notion of Spanish brands and their equity exploits across the globe, highlighting Barcelona's thrusting and pioneering leadership in a diversity of fields. The course will focus in the distinctive traits, the diversity of mixed cultures, identities and realities that the country and specifically the city portray and how brand equity and cutting-edge communications have shaped and can shape the competitiveness of the potential and capabilities at stake.
The course will address and debate around questions such as Spain's and Barcelona's unique attributes and assets and create debate around the symbols and the strategic brand equity discourses of a diversity of businesses and institutions.
The course is best suitable for all communications students, as well as for humanities, business and economics and sociology and political sciences majors or minors.
The course will address and debate around questions such as Spain's and Barcelona's unique attributes and assets and create debate around the symbols and the strategic brand equity discourses of a diversity of businesses and institutions.
The course is best suitable for all communications students, as well as for humanities, business and economics and sociology and political sciences majors or minors.