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MKT 230 Digital & Social Media Marketing
Global Business Consulting Program
Prague, Czech Republic
Dates: late Aug 2027 - mid Dec 2027
MKT 230 Digital & Social Media Marketing
OVERVIEW
CEA CAPA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT 230
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
This course examines the strategic role of digital and social media marketing in today's dynamic business environment. Students explore the evolution of digital platforms, mobile technologies, and emerging trends (e.g., AR/VR, artificial intelligence, and big data), and analyze how these channels support targeting, customer engagement, and e-commerce within an integrated marketing strategy. The course develops practical skills in planning and designing a digital presence, applying tools such as SEO, content marketing, paid advertising, email marketing, analytics, and social media campaign management. Emphasis is placed on data-driven decision-making, performance measurement, emerging technologies, and effective collaboration to prepare students for success in the rapidly evolving digital marketing landscape.