Email Address:

Phone Number:

International Marketing Global Business Consulting Program Fall 2024 Semester - Florence

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by September 12, 2024

International Marketing

International Marketing Course Overview


CEA CAPA Partner Institution: CEA CAPA Florence Center
Location: Florence, Italy
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT320FLR
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45


This course provides students with an introduction to the theory and practice of international marketing. This course will focus on global marketing concepts that are based on two important premises; that cultural differences have a critical impact on marketing; and that each foreign market requires a marketing strategy adapted to its specific cultural character and circumstances.

The goal of this course is to develop theoretical knowledge, case-work experience, and personal cultural sensitivity that will enhance the ability to analyze and understand the varied challenges marketing managers face. Reaching this goal should empower students to generate, implement and evaluate effective marketing strategies for the global business needs of tomorrow.

Receive a $1,000 Flight Credit when you apply by September 12, 2024

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.