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Experiential Learning Opportunities
Marketing for the Automobile Industry
European Business & Economics Program
Berlin, Germany
Dates: 6/24/17 - 7/22/17
Marketing for the Automobile Industry
OVERVIEW
CEA CAPA Partner Institution: Berlin School of Economics and Law
Location: Berlin, Germany
Primary Subject Area: Business
Other Subject Area: Economics
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 1
Contact Hours: 20
DESCRIPTION
- Basics of Marketing
- Brands and strategic brand management process
- Customer-based brand equity: the four steps of brand building
- Integrating marketing communication to build brand equity
- The German automotive industry: Markets, Marketing, Messages
- Brands and strategic brand management process
- Customer-based brand equity: the four steps of brand building
- Integrating marketing communication to build brand equity
- The German automotive industry: Markets, Marketing, Messages