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Introduction to Marketing
Dublin City University - Engineering & Computer Science Program
Dublin, Ireland
Dates: 1/23/18 - 5/22/18
Introduction to Marketing
OVERVIEW
CEA CAPA Partner Institution: Dublin City University
Location: Dublin, Ireland
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 100
Recommended Semester Credits: 3
Prerequisites: None
DESCRIPTION
To enable students to gain an understanding of the major decisions faced by marketing management in their efforts to balance the organisation's objectives against the needs and opportunities in the global marketplace.