Featured Programs
-
Engineering
See details
-
Pre-Health Seminar & Shadowing
See details
-
International Business
See details
Experiential Learning Opportunities
Brand Management
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 9/6/23 - 5/17/24
Brand Management
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Instruction in: English
Course Code: 5370056EN
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
This course analyzes brands from a corporate and commercial perspective. It studies its historical evolution, its main components, how they are managed and built and how they communicate. Likewise, the main brand evaluation models are analyzed.