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CEA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Instruction in: English
Course Code: 5370011EN
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 60
Prerequisites: Students should have some basic notions about advertising.
Advertising Creativity is a subject whose aim is to introduce students in the global concept of creativity, as well as in different techniques for creative thinking, with special focus in its application in communication and advertising. Theoretical and practical topics are abroaded in this course, with the purpose of providing students with basic tools that allow them to give creative and innovative solutions in both academical and professional environments.