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Communication, Media Studies & Tourism Management
Fall 2021 Semester Seville

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Course Overview

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Theory and Technology of Advertising Photography

Theory and Technology of Advertising Photography Course Overview

OVERVIEW

CEA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Other Subject Area: Photography
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
Required Supplies: To have a camera that allows manual mode shooting. To have a laptop and any image editing software. (Recommended free software are: GIMP (like Photoshop) and DARKTABLE (like Adobe Lightroom)

DESCRIPTION

This unit combines a theoretical and practical approach to advertising photography. At the end of the course the student will be able to plan and realize an advertising photo assignment. Using slide presentations and group discussion, we will outline an itinerary throughout the main movements in the history of the medium and its evolution until today. There will be weekly practical exercises and one major project that the tutor will supervise and co-edit during the course. As the course is oriented to exchange students, special attention will be given to contemporary Spanish photography.

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