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Communication, Media Studies & Tourism Management
Fall 2021 Semester Seville

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Course Overview


Public Relations Programming and Techniques

Public Relations Programming and Techniques Course Overview


CEA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Public Relations
Instruction in: English
Course Code: 5370024EN
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
Prerequisites: Basic knowledge on public relations theory and structure. Basic knowledge on communication.


This subject describes the process of strategic planning of the relations between the organization and its publics, aimed to support the management of the organizational communication in order to generate, as a consequence, reputation and corporate image, as well as manage conflict resolution.
In this sense, within the curriculum, the aim of the subject is to provide students with the skills and competences necessary to undertake the professional programming of public relations in public and private companies and institutions, as well as communication companies.

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