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Communication, Media Studies & Tourism Management
Fall 2021 Semester Seville

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Course Overview


Planning and Management of Advertising Media

Planning and Management of Advertising Media Course Overview


CEA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Media Studies
Other Subject Area: Marketing
Instruction in: English
Course Code: 5370023EN
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
Prerequisites: The student should have basic knowledge of media groups and how the advertising environment is structured.


This subject provides the theoretical and practical skills to prepare a media plan for companies and organizations. Students will learn the media in order to chose the best ones to present the persuasive message of the advertising campaign they are working on. Students will also learn the importance of analyzing and researching the audience in order achieve the goals, which have been established in the media plan.

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