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Communication, Media Studies & Tourism Management
Fall 2021 Semester Seville

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Course Overview

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Market Research for Tourism

Market Research for Tourism Course Overview

OVERVIEW

CEA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 5320030EN
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60

DESCRIPTION

Introduces students to the basic processes for searching, recording, processing and analysing business information and support for marketing decision-making, from the viewpoint of both resort management and tourism or auxiliary firms.

The purpose of this course is to introduce Introduces students to the basic processes for searching, recording, processing and analyzing business information and support for marketing decision-making, from the viewpoint of both resort management and tourism or auxiliary firms. It should be advisable that students should have some basic notions about marketing tools and their application to the tourism industry.

It should be advisable that students should have some basic notions about marketing tools and their application to the tourism industry.

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