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Communication, Media Studies & Tourism Management
Fall 2021 Semester Seville

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Course Overview

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Advertising Strategy

Advertising Strategy Course Overview

OVERVIEW

CEA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Instruction in: English
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 60

DESCRIPTION

Introduces students to different advertising strategies and techniques from the viewpoint of both corporate and marketing communication. The basics of any strategic plan are explained, covering brand management, defining targets, the segmentation of target markets, the creation of communication levers and their subsequent operational development through specific actions: advertising, promotion, PR, trade, events, online, 2.0, etc.

Basic knowledge on advertising and marketing is considered useful for the student.

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