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Marketing
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 5370008EN
Transcript Source: Partner Institution
Course Details: Level 100
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
Introduction to marketing and its role inside the company and how it affects strategic planning. Analysis of the environment and the consumer. Steps to follow to write a marketing plan.
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