Strategic Management
Communication, Journalism & Media Studies Program
Madrid, Spain
Dates: 8/28/22 - 12/23/22
Strategic Management
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Management
Instruction in: English
Course Code: 13171
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Introduction to Business Administration
DESCRIPTION
Basic concepts. Goals, value and performance. External and industry analysis. Internal analysis: resources and capabilities. Competitive strategies. Strategies and the industry life cycle. Corporate strategies. Vertical integration. Diversification. International strategies .Mergers and acquisitions (M&A). Strategic alliances. Corporate governance and corporate social responsibility (CSR)