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CEA Partner Institution: CAPA London Center
Location: London, ENGLAND
Primary Subject Area: Marketing
Instruction in: English
Course Code: LNDN BUSN 3372
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Students must have a business or marketing background and have taken a course in introductory marketing.
This course will explore terms, concepts, and theories of marketing in the international context, as well as its scope and challenges. Students will examine the ways in which global dimensions technology, research, capital, investment, and production impact marketing, distribution, and communication networks; gain insight into the increasingly interdependent global economic and physical environment and its impact on international marketing; analyze current international marketing issues and their implications; and develop an understanding of how companies develop strategic plans that are competitive to survive and succeed in global markets.