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Sport Marketing CAPA: Global Cities Program Spring 2023 Semester - Sydney

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by February 17, 2023

Sport Marketing

Sport Marketing Course Overview

OVERVIEW

CEA Partner Institution: CAPA Sydney Center
Location: Sydney, Australia
Primary Subject Area: Marketing
Instruction in: English
Course Code: SDNY BUSN 3382
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: None

DESCRIPTION

This course will examine the techniques and strategies of sports marketing. Students will explore the topics of professionalism and corporatization of sports; develop an awareness of the necessity of securing various revenue streams, including sponsorships, investment opportunities, government grants, and the fundraising potential of individuals, teams, clubs, and facilities; acquire knowledge of the promotion of sports through various traditional and digital marketing channels; and, using Australian case studies, develop and implement marketing strategies and plans. 

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