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Creative Connections: Advertising and Marketing in Britain CAPA: Global Business Institute Program Spring 2023 Semester - London

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Creative Connections: Advertising and Marketing in Britain

Creative Connections: Advertising and Marketing in Britain Course Overview

OVERVIEW

CEA Partner Institution: CAPA London Center
Location: London, ENGLAND
Primary Subject Area: Communication
Instruction in: English
Course Code: LNDN COMM 3322
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None

DESCRIPTION

This course will explore the topics of advertising and marketing in Britain. Students will develop an understanding of the ways in which advertising is effectively planned to achieve the objectives set in the overall marketing plan, with reference to London as a global center for creative and production excellence; and conduct a comparative analysis of British advertising methods and styles. A complete syllabus will be available soon.

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