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Market Research
Business Studies Program
French Alps: Grenoble, France
Dates: 1/4/17 - 4/29/17
Market Research
OVERVIEW
CEA CAPA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2.5
Contact Hours: 30
DESCRIPTION
In an increasingly fluid & rapidly changing international market place, organisations need to be able to gain an effective understanding of the current & future needs of the market place & behavioural factors that influence them. Organisations need to be able to swiftly, cost effectively & accurately assess these needs to assist their strategists & marketing planners in effective decision making on what markets to target & what products/services to offer to them. They also need to understand what current attitudes & perceptions are towards them, their competitors and the products & services currently offered.
By developing an understanding of how through marketing research, these issues can be studied, understood & learned from, students will develop an understanding of the importance of these topics, how to apply them in a commercial environment & their place within the broader marketing & strategic planning framework.
By developing an understanding of how through marketing research, these issues can be studied, understood & learned from, students will develop an understanding of the importance of these topics, how to apply them in a commercial environment & their place within the broader marketing & strategic planning framework.