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Sales Management
Business Studies Program
French Alps: Grenoble, France
Dates: 9/7/16 - 12/17/16
Sales Management
OVERVIEW
CEA CAPA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Management
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 1.25
Contact Hours: 15
DESCRIPTION
The Sales Management module will essentially examine the formulation and implementation of a Sales Management program. It will examine the evolution of the sales function and the factors that have impacted a shift in focus, both in terms of the sales process as the techniques used therein.