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Digital Marketing Business, Management & Finance Program Spring 2025 Semester - Madrid

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Digital Marketing

Digital Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 13481
Transcript Source: Partner Institution
Course Details: Level 200, 300
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Marketing, Marketing Management

DESCRIPTION

Introduction to digital marketing. Integrated strategic of offline and online strategies, and global operational planning.
Market research in online context, measurement and analytics
Consumer behavior in online context
SEO (Search Engine Optimization).
Communication in social networks, Content Marketing
SEM (Search Engine Marketing)
Other techniques: Display advertising, affiliate marketing, email, remarketing, gamification, big data.
E-commerce.
Marketing plan and the digital context.

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