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MGT 311 Retail Management in the Digital Era
Business, Liberal Arts & Social Sciences Program
Prague, Czech Republic
Dates: 5/26/18 - 7/28/18
MGT 311 Retail Management in the Digital Era
OVERVIEW
CEA CAPA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: MKT 248 Introduction to Marketing
DESCRIPTION
Did you ever want to open and operate your own successful retail business? Do you desire to develop the managerial strategies to assume a high level position in the retail industry? This course will give you the tools to do both. Additionally, students will enhance effective marketing, research and problem-solving skills as well as examine ways to utilize today's platforms to effectively reach consumers.