University:

Email Address:

Phone Number:

International Marketing (China Focus) Business, Language & Culture Program Spring 2020 Semester - Shanghai

Flight Credit Get a Flight Credit worth up to $1,250 when you apply with code* by June 30, 2024

International Marketing (China Focus)

International Marketing (China Focus) Course Overview

OVERVIEW

CEA CAPA Partner Institution: East China Normal University
Location: Shanghai, China
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 52

DESCRIPTION

The course assesses the parameters of marketing strategy and success in the context of prevailing Chinese cultural norms and expectations in a rapidly developing consumer culture wherein social mobility, rapid change, technological sophistication and the growing incursion of foreign mass media and popular culture are the conditions of the day. The course lays out the underlying cultural logic that informs management and considers how these matters impact product development strategies, market research, and approaches to customer and public relations. Likewise, the course examines marketing questions with reference to common product, price, place, and promotion strategies in China. This course will include case studies from successful Western firms in China such as Apple and KFC and Asian firms like Toyota, Haier and Alibaba.

Receive a $1,250 Flight Credit when you apply by June 30, 2024

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2


*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

LET'S CHAT