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Global Marketing
Business, Design & Innovation Program
Barcelona, Spain
Dates: early Sep 2027 - mid Dec 2027
Global Marketing
OVERVIEW
CEA CAPA Partner Institution: University of Vic
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The Global Marketing course has been designed as a practical application of marketing tools in a global environment. We will focus on development of an International Marketing Plan on the basis of the theoretical concepts of internationalization of products and services and marketing them abroad. Students will develop their own projects and will be supervised throughout the course, which will conclude with the presentation of their final project. Successful completion of the course will require critical analysis, creativity, understanding and application of various marketing models.