BUS 3835 Digital Marketing
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: 1/3/24 - 4/20/24
BUS 3835 Digital Marketing
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: BUS 3835
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Senior Year
DESCRIPTION
Students will learn about current digital technologies and platforms that form the backbone of digital marketing. A significant amount of time is dedicated on outcome of digital marketing including effectiveness measurement methods and evaluation metrics. Additionally, the course explores digital marketing's transformative impact on businesses and society.