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BUS 4401 International Business Business, Communications & Liberal Arts Program Fall 2020 Semester - French Riviera

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BUS 4401 International Business

BUS 4401 International Business Course Overview


CEA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 4401
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 3601


International Business (IB) is a very broad topic that integrates many scholarly disicplines. This course is divided in three main parts. First, students will be introduced to IB founding principles and concepts. Secondly, the focus will be on the details of business across borders, mainly through the study of Multinational Enterprises (MNEs), who they are and what they do. Finally, the course will end by a selective overview of global business activity, with a focus on strategy (foreign entry) and corporate social responsibility.

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