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BUS 1100 Creativity Management Business, Communications & Liberal Arts Program Fall 2020 Semester - French Riviera

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BUS 1100 Creativity Management

BUS 1100 Creativity Management Course Overview


CEA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 1100
Course Details: Level 100
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 1000 Introduction to Business


This course explores creativity as a mindset, a tool that may include, but goes beyond artistic creation. During the course of the semester, we establish a foundational base of creativity and examine key concepts regarding how creativity is fostered in various contexts. We draw on case studies and examples which highlight creativity in various milieus. In addition we will practice and polish techniques which help one to hone creative confidence, to innovate and to manage better. As this is an energetic and vivacious discipline, students will be asked to participate and actively collaborate.

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