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The Customer Experience Manager
Business & Technology - OLD Program
London, England
Dates: 1/18/18 - 5/19/18
The Customer Experience Manager
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: Introduction to Marketing
DESCRIPTION
This is an optional module exploring the marketing activities and functions of service organisations. It will provide the student with an understanding of the integral nature of marketing within the service sector by focusing on current industry practices including input from service practitioners.