Markets and Marketing

Business & Technology - OLD Program
London, England

Dates: 1/18/18 - 5/19/18

Business & Technology - OLD

Markets and Marketing

Markets and Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Tourism & Hospitality Management
Instruction in: English
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 4
Prerequisites: None

DESCRIPTION

The unit introduces students to the basic theory of marketing and the marketing process and applies these in particular (through the coursework) to the market for attractions. Students study the principles of market and product development and key trends impacting on their development and promotion. Students will aim to understand and apply the drivers and nature of tourism, hospitality and leisure demand, evolution of Tourism, Hospitality and Leisure products, the theoretical basis underpinning these dynamics and the marketing process.


Get a Flight Credit worth up to $1,500 when you apply with code* by May 15, 2025