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Brand Management
Business & Technology Program
London, England
Dates: 1/19/19 - 5/18/19
Brand Management
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: BBM_6_BMG
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Intro to Marketing and Intro to Business Management (or equivalent)
DESCRIPTION
The Brand Management unit provides a strategic and tactical approach to learning and applying the key theories, frameworks and models of current brand marketing to solve management problems. This unit will prepare the student for a career in brand management by using a practical approach for the application of complex theoretical ideas. Students will be assessed with a variety of techniques such as exam, group and individual work, non-verbal presentations and written reports.