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Advertising and Promotion
Business & Technology Program
London, England
Dates: 1/19/19 - 5/18/19
Advertising and Promotion
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: BBM_6_APR
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Introduction to Marketing
DESCRIPTION
This unit is designed to educate students about the specialist role of advertising and promotion in the business world and to enable them to experience a simulated business assignment in as realistic a manner as is possible. The unit would prove a good introduction for those students wishing to work in the communication industry - such as within an advertising agency, PR company or for a media owner.