Media Economics Business & Marketing Program Fall 2020 Semester - Bogotá

The Media Economics program applies the principles of economics to the specific study and analysis of media industries. The course provides a general understanding of how economics issues affect and determine media companies and industries at local, regional, national and international levels. The course examines media industries as economic institutions operating in a mixed capitalist environment. The program is based on international analysis, but also has a focus on the behavior of Colombian media markets, including traditional industries such as printed, radio, television and film and digital media. Although the program studies the whole media industry, it has a particular emphasis on audiovisual and digital media markets, which is in line with the nature of the audiovisual and multimedia undergraduate program.

At La Sabana, contact hours are calculated through a combination of lecture hours and outside activities (which can include workshops, fieldwork activities, guest lectures, and independent work), therefore contact hours may vary on syllabi. La Sabana awards credits based on the conversion - One Colombia Credit is the equivalent of 16 contact hours - therefore, the recommended U.S. credits are based on the contact hours assigned per course.

**Universities may opt to award additional credits for courses taken at La Sabana based on the total contact minutes in a course as students are enrolled in courses that meet for 60 minutes per contact hour versus the U.S. that only meet for 50 minutes per contact hour.**